How did you hear about us

When is the best time to conduct this survey?

For website visitors, the best times to conduct this survey are:

• Immediately upon arrival, via a pop-up or banner (be careful not to disrupt user experience)
• After a visitor has spent a certain amount of time on the site (e.g., 30 seconds or 1 minute)
• When a visitor is about to leave the site (exit-intent survey)
• After a visitor has completed a desired action (e.g., signing up for a newsletter, making a purchase)

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How to choose the options to include in this survey?

• Analyze your current marketing efforts and include all active channels.
• Review your website analytics to see common referral sources.
• Include both online and offline options (as some offline marketing may drive web traffic).
• Consider your industry and typical customer journey.
• Include an “Other” option with a text field for unanticipated responses.
• Keep the list concise (ideally 5-6 options) to avoid overwhelming respondents.
• Regularly review and update options based on your evolving marketing strategy.

Can this survey help improve our marketing ROI?

Yes, this survey can significantly improve marketing ROI by:

• Identifying which marketing channels are most effective, allowing for better budget allocation.
• Revealing unexpected or undervalued traffic sources that might deserve more investment.
• Helping you understand the customer journey, enabling more targeted and efficient marketing.
• Providing data to calculate customer acquisition costs for different channels Offering insights into which channels attract high-value customers or leads.
• Allowing you to correlate marketing channels with on-site behavior and conversion rates.
• Helping you identify and eliminate underperforming marketing efforts.