Glossary

Net Promoter Score (NPS) is a widely used customer loyalty metric that measures the likelihood of recommending a company, product, or service to others ....

Detractor is a customer who gives a low score, typically between 0 and 6 on a scale of 0 to 10, when asked about their likelihood to recommend a company, product, or service to others .....

Promoters are delighted customers who are likely to continue doing business with the company and are enthusiastic about recommending it to others ...

Survey fatigue is a common challenge faced by researchers and organizations that rely on surveys to gather valuable insights from their target audience.